PUBLICATION   The Prescription CLIENT   Medi-Dose, Inc. PUBLISHER   K.I. Lipton

Client: Medi-Dose, Inc.

Circulation: 25,000 copies

Frequency: Quarterly

Target:

Directors of pharmacy, directors of nurses and hospitals throughout the United States

Client Objective/s:

• To create a magazine to promote the company’s products to a more targeted audience.
• To expand the use of print advertising to communicate with this audience.
• To reach everyone from hospital administrators to veterinarians.

Execution:

KI Lipton created a brand new tabloid in which Medi-Dose was able to refine their message and reach an audience of potential buyers of their medical packaging products. The Prescription is distributed to directors of nursing and pharmacy at approximately

Results: