As an organization concentrating internationally on both rapid-response and steady, long-term development, World Vision needs publishing partners with great flexibility. Journey has offered that as World Vision’s custom publisher since 1999. We showcase the ongoing, day-to-day field-work with freshness and creativity, and yet we respond rapidly to changing international crises and the resulting media needs — such as following 9/11 and the December 2004 East Asian tsunami.
Journey has also aided World Vision in standing out amid the larger relief-and-development world. Journey created a distinctive magazine design that serves as the flagship expression of the corporate brand, drawing attention to the top-quality photography for which World Vision magazine has come to be known. While design and production have been the hallmarks of the Journey/World Vision relationship, the Journey team steps in to offer whatever expertise is needed. For example, Journey’s editorial director served as World Vision’s acting managing editor for two years until the right in-house person could be found.
Journey’s production solutions strengthen World Vision as a proven response vehicle: targeting its extensive donor list with specific cover-wraps and regional versions that get the right message to the right donor at the right time and, always, with an eye to budget. After all, every dollar saved in creative and production costs means another dollar toward life-changing child sponsorship in developing countries.
