Journal worked closely with the TFB to increase the overall quality of the magazine and to make sure it stayed true to its rural roots. Because the TFB also wanted to increase the publication’s appeal to female and suburban members, Journal studied trends in newsstand lifestyle magazines.
The result is a dramatically different publication that engages both its rural and urban/suburban readers through entertaining and informative features on home, garden, food, travel, people and more. With its clean, modern design and outstanding photography, the look of the magazine is now truly on par with other popular lifestyle publications.
To help offset the increased production expenses associated with a better quality magazine, Journal recommended that the TFB move from a publishing frequency of six issues per year to four seasonal issues. This decision alone, based on printing and mailing 600,000 copies, offered the TFB a significant savings. A new advertising sales program was implemented with seasoned advertising sales professionals.
An online version of Tennessee Home & Farm (www.tnhomeandfarm.com) was launched with the magazine to extend its reach and to enhance the content of the TFB’s main Web site.
Journal has handled all production aspects of the publication including editorial content, photography, design, advertising sales and distribution.
