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PUBLICATION |
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Dog's Life
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CLIENT |
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Nestlé Purina PetCare Company
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PUBLISHER |
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D Custom
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Client: Nestlé Purina PetCare Company
Circulation: 2,000,000
Frequency: Annual
Target:
Retail Customers
Client Objective/s:
- • To foster a relationship with a target community of dog owners.
- • To provide retailers with exceptional customer service and added value.
Execution:
When Purina® Beneful® brand Dog Food wanted to refresh their existing publication, Dog’s Life (and its synonymous online version) and leverage its print run with the launch of the new online initiative Puppy’s Life (puppyslife.beneful.com), they turned to us for the challenge. Serving as a turnkey publisher, we revamped the editorial approach and aesthetic appeal to better reflect Beneful’s brand and longstanding reputation as a trusted resource for dog owners. The innovative content and personable imagery weren’t the only improvements—the Beneful experience was also enhanced by the online community where proud dog parents can share anecdotes and photos of their beloved pets. Each facet of the multi-media partnership not only equips dog lovers with valuable articles and tips but also celebrates the everyday joys of being a dog owner.
Results:
The magazine has been an integral part of new customer acquisition and consumer confidence strategies. Success has been established by the growing number of retailer participants.
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