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PUBLICATION |
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Independent Banker
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CLIENT |
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Independent Community Bankers of America
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PUBLISHER |
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GLC
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Client: Independent Community Bankers of America
Circulation:
Frequency: Monthly
Target:
Client Objective/s:
Execution:
Independent Banker is the official association magazine of the Independent Community Bankers of America. Independent Banker shares business opportunities, solutions and knowledge with its readership through engaging and inclusive content. It is forward thinking and dedicated to empowering those who value both the rich legacy and promising future of America’s community banks.
Results:
After performing an audit of the existing magazine and assessing the learning styles of its members, GLC revamped the editorial and design platform to elevate the magazine’s brand and the franchise value of the nation’s community banks. The magazine was refocused by reorganizing content, creating new departments and strengthening the appeal of existing departments and columns. The new magazine also incorporates strong calls-to-action and print/Web interaction strategies, which enable ROI tracking and ad revenue growth.
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