Founded in 1995, New ProImage America is a developer of the World's most flexible and comprehensive browser based magazine and newspaper workflow production tracking systems. The company now brings collaborative Editorial and Design CMS technology to the magazine B2B and Custom Publishing markets with its new system, “MediaWay”, which provides automation for the entire content/design creation and production processes.

An independent Agfa-owned company, ProImage is based in Netanya, ten miles north of Tel Aviv, Israel, with sales and support offices in North America (Princeton, New Jersey); Europe (London, UK). The company, using a standard Internet browser and standard platform hardware, ProImage's advanced technologies offer the magazine and printing industry flexible and feature rich end-to-end communications and workflow management solutions.

Selling directly in some parts of the world, and through dealer partners in France, Italy, Germany, Belgium, Scandinavia, Spain, Russia, China and Thailand; the company also enjoys a number of important international technology and marketing strategic alliances. These include partnerships with ABB Switzerland and Southern Lithoplate, U.S.A.