With the launch of their state-of-the-art hospital in March 2009, Henry Ford West Bloomfield knew that it had to do something dramatically different in terms of generating positive community interest in and utilization of their world-class medical services.  With a history of successful direct marketing (mail) campaigns under their belt, Henry Ford West Bloomfield approached StayWell Custom Communications about designing a custom print publication that would be like no other and “take health and healing beyond the boundaries of imagination”.  The strategy was two- fold:  promote the world-renowned physicians, health providers, and services available at the hospital, and 2) emphasize the mind-body connection in health and well being.  Prior to joining Henry Ford Health System, the CEO of Henry Ford West Bloomfield was with the Ritz Carlton hotel, and he applied his vision of creating a hospital with the same luxury amenities as a five star hotel.  Henry Ford West Bloomfield has cultivated and established unique partnerships that support its visionary philosophy.  The food culture at the new hospital will be all organic.   They have developed a partnership with local sustainable farms, and are developing a 90 stadium theatre for healthy cooking demonstration. There will be an emphasis on Western and Eastern therapies/approaches to healing patients.  Patients and their family will be at the center of each and every care opportunity. The hospital views itself as a partner in health and healing, with the patients at the center of that partnership supported by multi disciplinary teams that approach the patient as a person.