Independent Banker is the official association magazine of the Independent Community Bankers of America. Independent Banker shares business opportunities, solutions and knowledge with its readership through engaging and inclusive content. It is forward thinking and dedicated to empowering those who value both the rich legacy and promising future of America’s community banks.

After performing an audit of the existing magazine and assessing the learning styles of its members, GLC revamped the editorial and design platform to elevate the magazine’s brand and the franchise value of the nation’s community banks and the customers they serve. The actions taken to refocus the magazine included reorganizing content, creating new departments and strengthening the appeal of existing departments and columns. The new magazine also incorporates calls-to-action and print/Web interaction strategies, which enable ROI tracking and ad revenue growth.