Diana Pohly, President and CEO
The Pohly Company

Diana Pohly’s decades of marketing experience — and listening to customers — helped her turn a small custom publishing company into a diverse marketing and publishing services firm that specializes in creating customer engagement programs for a roster of world-class clients.  Her company’s mission is to provide customer engagement programs that build long-term customer value.  The varied and highly customized engagement programs created for clients are sustained through content creation, content marketing and content monetization.

The Pohly Company was created when Diana purchased Cadmus Custom Publishing (CCP) in 1999 from Cadmus Communications Corporation, having served as President of CCP for the previous two years. Since then, she has led The Pohly Company to consistent annual growth, more than doubling revenues since 2000.

Prior to her work in custom publishing, Pohly honed her marketing skills for 15 years as an advertising executive at Boston-area ad agencies. 

She is a founding member, past co-chair, and past board member of the Custom Publishing Council.  Considered an expert on customer communications, Diana has been quoted in publications including the Wall Street Journal, Newsweek, Folio, and AdWeek, and has appeared on CNNfn and the CBS Early Show.  Fortune Small Business in conjunction with Winning Workplaces named Pohly one of America’s “Best Bosses” in recognition of her leadership skills. The Pohly Company is currently 28th on the list of Top 100 women-led businesses in Massachusetts.